← Back to Projects
CURRENT ROLE · INTERNSHIP
May 2026 – Present · Schaumburg, IL

PayLocity.

Web Design & Marketing Intern, building AI-powered tools, redesigning core pages, and driving quality across PayLocity's website.

Team
GTM Website
Tools
Claude, Co-pilot, AEM
Role
Website Technology & Marketing Intern
30%
Improved conversion rates
20–30
Design flaws caught weekly
CEO
Selected to build Claude AI tool
Background

My role

As Website Technology & Marketing Intern, I split my work across focus areas:

  • AI strategy & process design
  • AEM Operations & Quality Assurance
  • UX research & conversion testing
AI Automation
AI Strategy & Process Design
FTA Slide Deck AI

Selected by Toby Williams, PayLocity's CEO, to build a Claude-powered tool that assists AEs in constructing sales decks for first-time appointments, turning a manual client research process into an on-demand sales assistant.

Playwright Smoke-Test Automation

Coding Playwright scripts alongside the dev team to automate weekly smoke testing, developing visual regression QA testing for CTA buttons and website content to reduce manual testing time.

AI Tooling Landscape Research

Evaluating BrowserStack, Claude, Copilot, Kameleoon's Kai, Google Analytics AI, and Jira's Rovo to recommend where AI can meaningfully speed up the web team's workflow.

Universal Web Template & Playbook

Built a universal page-request template and component-details guide with Copilot, standardizing how Product and Web Development teams brief and spec new pages.

Website Maintenance
AEM Operations & Quality Assurance
Asset Library Cleanup

Cleaned up PayLocity's web components through Adobe Experience Manager (AEM), unpublishing and sorting unused images in preparation in of a CMS migration.

Weekly Smoke Testing

Ran QA smoke tests every Monday from Jira tickets, using BrowserStack to catch 5–10 usability and visual issues weekly across the live site.

Marketplace Image Design Support

Resized 20+ Marketplace logos in Photoshop from Wrike tickets, keeping AEM, SharePoint, and source files in sync on request.

User Research
UX Research & Conversion Testing
High-Traffic Page A/B Testing

Used Claude AI, Figma, and Kameleoon to analyze PayLocity's top high-traffic pages and built a presentation of pain points and redesign opportunities to later inform automated A/B tests to increase demo-request rates.

Competitor Website Benchmarking

Exploring Crayon to benchmark direct competitors’ design practices and identify shared trends, building toward an ongoing design-recommendations document for the team.

As a Result…

Design work that scales across teams.

Across AEM operations, UX research, and AI process design, this internship has shown me how design impact compounds when it's paired with the right tooling and given me a CEO-recognized track record of shipping AI-powered solutions to move PayLocity forward.

Paylocity logo

Like what you see?

Let's talk about how I can bring this same impact to your team.

Get In Touch →View All Projects