Diana Ngo

Selected by Paylocity's CEO to build Claude-powered AI tool creating customized sale decks

Improved conversion rates by 30% by redesigning and A/B testing 3 core Paylocity webpages

Caught 20–30 design flaws weekly via AI-driven smoke testing and QA automation

Design UI for nationwide privacy policy tracker across 250+ U.S. institutions

Lowered search time by 15% through redesigned navigation & information architecture

Resolved usability concerns 30% faster through collaborative weekly stakeholder meetings

Led a UIUC Design Innovation team through a full Costco mobile app redesign

Defined 3 How-Might-We statements to guide the team's design decisions

Built a full design system — colors, type, components — before high-fidelity screens

Led a 3-person team through a full Strava redesign, from competitive audit to hi-fi prototype

Ran 2 surveys and 15+ user interviews to uncover pain points across map, feed, and groups

Directed weekly design critiques, translating sticky-note feedback into shipped Figma screens

Developed accessibility games teaching about Autism, ADHD, Dyslexia, & Hearing limitations

Collaborated with stakeholders to develop an interactive educational resource page

Prototyped 24 dropdowns, 6 carousel infographics, & 70+ icon graphics

Designed a responsive relationship-compatibility feature for Gen Z user demographic

Created wireframes, mockups, affinity maps, high-fidelity prototypes, & user pathways

Facilitated 15+ user feedback sessions evaluating behavioral responses to the existing design

Boosted mobile downloads by 80% in 1 month by designing an AI college admissions guidance bot

Designed typography, usability testing, information hierarchy, & prototypes in a fast-paced startup

2× webpage visits & account sign-ups through design collaboration with stakeholders